Privacy policy

About Infinia Mobile, S.L.

INFINIA MOBILE, S.L. (Infinia) is a company incorporated under the laws of Spain and operates a platform to serve customized ads for users who visit the apps and mobile websites of publishers which Infinia has commercial agreements with. Our objective is to deliver advertisements displaying products and services that users might be interested in, based on users' inferred profile from specific data obtained of their mobile device.

Infinia is a company incorporated under the laws of Spain, with registered offices at C/ Rosa Chacel, 2, 28702, San Sebastián de los Reyes (Madrid), Spain, and tax number B-87393427.

Infinia is highly committed to user privacy. In this Privacy Policy we provide clear and comprehensive information on:

  • What data we collect.
  • What purposes we use the data for.
  • What data we share with third parties.
  • Where we store the data.
  • What security measures we have in place.
  • What choices we offer for users to object the data collection.
  • How to contact our Data Protection Officer.

This Privacy Policy applies to the recipients of the ads we serve through Infinia Advertising Platform.

1. WHAT DATA WE COLLECT

1.1 Data collected from the Infinia SDK:

Infinia has entered into agreements with several apps and mobile webs owners (Infinia partners) to install a Software Development Kit (SDK) to collect device-specific information when users install / visit those apps and mobile webs.

Information gathered through Infinia SDK is basically as follows:

  • iOS

    • Device: Apple Advertising ID, Device Carrier mobile codes, WiFi SSID, Network Type and Subtype, Device Platform and Manufacturer, Device Model, Device SO version, Screen size and density, Country and Language and Bundle Identifier from the host application.
    • Push registration: Push Notification Token.
    • Location: Longitude and Latitude, Altitude, Accuracy and Speed and Course.
  • Android

    • Device: Advertising ID, Apps installed on the phone, operator company, SDK platform, mobile device model, mobile device manufacturer, name of the overall product, Android version, Wi-Fi network, type of network, mobile network, screen density, width and height, memory Ram, language, country and timestamp.
    • Location: latitude, longitude, altitude, speed, course in degrees, estimated accuracy of location, timestamp.
    • Registration (Push): SDK version, publisher app version, Android platform, token, timestamp.
    • Navigation history: page title, url page, bookmark, number of visits and timestamp.
  • Mobile web

    • Device: mobile device model, mobile device manufacturer, operating system, web browser, screen density, country and timestamp.
    • Location: latitude, longitude.

Hereinafter, "Raw Data".

Infinia SDK does NOT collect personal data associated to an identified natural person such as name, surname, email address, telephone number, IP, etc. Infinia does not know who the owner or user of the mobile device is.

We do not link the Raw Data to personal data available in the internet or public sources related to an identified or identifiable individual.

All Raw Data obtained from a particular mobile device is grouped around the advertising ID, a unique anonymous identifier of the mobile device that is used for advertising purposes. An advertising ID is not a persistent identifier as it may be reset by the user. If reset, a new advertising ID is assigned now, and advertisers cannot link past actions anymore to the device if only the advertising ID was used for that.

The Raw Data obtained by the Infinia SDK when a mobile device visits an app or mobile web of one of our partners is combined with the Raw Data gathered when that same mobile device visits the apps or mobile webs of other partners of Infinia.

We apply data analytics methods to the results of such combination that allows us to infer an estimated profile of the mobile device user: estimated age, gender, socioeconomic level, home, workplace, vital zone, nationality, etc. (hereinafter, the "Aggregated Data").

1.2 Data collected from our ads (Advertising Data)

In particular, some of our ads can contain a tracking pixel and a click track (hereinafter, Advertising Data) providing the following non-personal identifiable data:

  • Device: Advertising ID.
  • Location: at a level of granularity less than 1 square mile definition.
  • CreativeIDs: the ID needed to identify the ad in our database.

2. WHAT PURPOSES WE USE THE DATA FOR

Aggregated Data is used by Infinia to generate audience clusters demanded by our customers (advertising agencies and announcers) and to serve tailored advertising in apps and mobile webs through the Infinia Advertising Platform.

Advertising Data is used by Infinia to improve our advertising campaigns reports, to inform our clients about the effectiveness of their advertising campaigns.

3. WHAT DATA WE SHARE WITH THIRD PARTIES

We share the Raw Data and Aggregated Data with our partners (i.e., the owners of the apps and mobile webs where Infinia SDK is installed), based on the users' consent when downloading the app or visiting the mobile web.

We do not share any Raw Data or Aggregated Data that could be considered personal data.

4. WHERE WE STORE THE DATA

The Raw Data and the Aggregated Data are stored within the European Union by Infinia and third parties such as data-centers and hosting providers which Infinia has entered into service and data processing agreements with. Our hosting providers are ISO 27001 certified.

5. WHAT SECURITY MEASURES WE HAVE IN PLACE

We are committed to protect Infinia and users from unauthorized access to or unauthorized alteration, disclosure or destruction of information we store and process on Infinia Advertising Platform.

In particular:

  • We encrypt many of our communications using SSL.
  • We review our information collection, storage and processing practices, including physical security measures, to guard against unauthorized access to systems.
  • We restrict access to personal information to Infinia employees, contractors and agents who need to know that information in order to process it for us, and who are subject to strict contractual confidentiality obligations and may be penalized or terminated if they fail to meet these obligations.

6. WHAT CHOICES WE OFFER FOR USERS TO OBJECT THE DATA COLLECTION

6.1 Opting Out Infinia’s Data Processing.

Our main purpose is to be clear about what information we collect, so that users can make informed choices about how it is used.

Users have the following options:

a) They may reject their consent to the collection of the Raw Data through Infinia SDKs installed on apps and mobile webs of Infinia's partners. When downloading an app or visiting a mobile web of one of our partners, users are asked whether they consent to the collection of the Raw Data. If they refuse their consent, Infinia SDK does not collect any Raw Data and therefore such data is not used to generate the Aggregated Data and audience clusters for serving tailored advertising.

b) Even though users have initially consented the collection of Raw Data through Infinia SDKs, they may easily withdraw such consent directly with Infinia. To do so, users may send an email to privacy@infiniamobile.com and provide the advertising ID of their mobile device for Infinia to remove all the Aggregated Data linked to that advertising ID and to stop receiving tailored advertising from Infinia. Please remember that the Raw Data and the Aggregated Data are anonymous and therefore Infinia does not know who the user of the device is.

Users may obtain the advertising ID of the mobile device as follows:

  • iOS

    User must download the app "MyIDFA", which shows the advertising ID and allows to copy it to iOS clipboard and then copy it in the mail address to privacy@infiniamobile.com. Please follow these steps:

    • Download "MyIDFA" available in the AppStore. This app supports iOS 8.0 and superior versions and is compatible with iPhone, iPad and iPos touch. You can access this app through this link: https://appsto.re/es/dJRJbb.i
    • Open the app "MyIDFA" once downloaded. The IDFA (which equals to the advertising ID) will appear on screen, click the button "Copy to clipboard" to save the number on iOS clipboard.
    • Open the email tool you use in your mobile device and create a new email. In the email reference please copy the content saved on the clipboard. In the email recipient please write privacy@infiniamobile.com.

    The sender's email address will only be kept and used by Infinia for identifying the advertising ID within Infinia Advertising Platform and delete all the Raw Data and Aggregated Data associated to that advertising ID. Likewise, the user will stop receiving personalized advertisements from Infinia.

    The user will have to follow this process each time the advertising ID is reset.

  • Android

    User must download the app "Infinia Opt - Out", which shows the advertising ID, send it to the mail address to privacy@infiniamobile.com. Please follow these steps:

    • Download "Infinia Opt - Out" available in PlayStore. This app supports Android 4.0.3 and superior versions and is compatible with every device. You can access this app through this link: https://play.google.com/store/apps/details?id=com.infinia.optout
    • Open the app " Infinia Opt - Out" once downloaded. Your Google Advertiser ID will appear on screen. You can share this code through e-mail with Infinia tapping on “Cancel the subscription”.
    • You can also share the Advertiser ID viewer creating a new email. In the email recipient please write privacy@infiniamobile.com.

    The sender's email address will only be kept and used by Infinia for identifying the advertising ID within Infinia Advertising Platform and delete all the Raw Data and Aggregated Data associated to that advertising ID. Likewise, the user will stop receiving personalized advertisements from Infinia.

    The user will have to follow this process each time the advertising ID is reset.

6.2 Opting Out in Mobile Applications And Resetting Advertiser ID.

User’s mobile device may provide a setting that allows user to opt out of having the data used for certain advertising activities (“Limit Ad Tracking” on iOS, and “Opt out of Interest-Based Ads” on Android) and reset the Advertiser ID.

Users can easily reset their device identifier or opt-out from advertising targeted use by following these instructions:

To adjust settings on your mobile device, please visit:

iOS opt out from advertising targeted:

Settings > Privacy > Advertising > Limit Ad Tracking.

iOS reset Advertiser ID:

Settings > Privacy > Advertising > Reset your advertising ID.

Android opt out from advertising targeted:

Settings > Google > Ads > Opt out of interest-based ads.

Android reset Advertiser ID:

Settings > Google > Ads > Reset advertising identifier.

7. HOW TO CONTACT OUR DATA PROTECTION OFFICER

For any queries, claims or further information, please contact Infinia's Data Protection Officer.

Contact

Data Protection Officer - Lorena Rivera Novillo

Phone: +34 618613710.

Address: Avda. de la Industria, 6, planta 2 puerta 6B, 28108 Alcobendas, Madrid.

E-mail: privacy@infiniamobile.com