Privacy Policy

ABOUT INFINIA MOBILE, S.L.

Infinia is a company incorporated under the laws of Spain, with registered offices at Avenida de la Industria 6, 2º floor, office 6B, (Madrid), Spain, and tax number B-87393427.

You can contact us at info@infiniamobile.com.

Infinia is highly committed to user privacy. In this Privacy Policy we provide clear and comprehensive information on:

  • What data we collect.
  • What purposes we use the data for.
  • What data we share with third parties.
  • Where we store the data.
  • What security measures we have in place.
  • What choices we offer for users to object the data collection.
  • Data subject’s rights under GDPR.
  • Information relating to children.
  • How to contact our Data Protection Officer.

1. WHAT DATA WE COLLECT

1.1 Data collected from the Infinia SDK:

Infinia has entered into agreements with several apps and mobile webs owners (Infinia partners) to install a Software Development Kit (SDK) to collect device-specific information when users install / visit those apps and mobile webs.

Information gathered through Infinia SDK is basically as follows:

– Device information: this is technical information about the device or browser you use to access the Advertiser’s website. For example, your device type and mobile device’s unique identifier such as the Apple IDFA or Android Advertising ID.

– Location data: while using a service from a mobile device, the user may choose to share the geographic location of the device with us.

Collection and processing of Data obtained from Infinia SDK is based on the freely given, specific, informed, and unambiguous consent from the users.

1.2 Data collected from our ads (Advertising Data)

This is data about the online ads we have served (or attempted to serve) to the users. It includes things like how many times an ad has been served, what page the ad appeared on, whether the user clicked on or otherwise interacted with the ad. It includes the following data:

  • Device: advertising ID, we collect it hashed.
  • Location: at a level of granularity less than 1 square mile definition.
  • CreativeIDs: the ID needed to identify the ad in our database.

2. WHAT PURPOSES WE USE THE DATA FOR

Aggregated Data is used by Infinia to generate audience clusters demanded by our customers (advertising agencies and announcers) and to serve tailored advertising in apps and mobile webs through the Infinia Advertising Platform. Also, Infinia may use the information for cross-device advertising.

Advertising Data is used by Infinia to improve our advertising campaigns reports, to inform our clients about the effectiveness of their advertising campaigns.

We do not link the data to personal data available in the internet or public sources related to an identified or identifiable individual.

We apply data analytics methods to the results of such combination that allows us to infer an estimated profile of the mobile device user: estimated age, gender, socioeconomic level, home, workplace, vital zone, nationality, etc. (hereinafter, referred to as “insights”).

3. WHAT DATA WE SHARE WITH THIRD PARTIES

Infinia does not share any data that could be considered personal data. We just share aggregated insights obtained from data with our clients.

4. WHERE WE STORE THE DATA

The data is stored within the European Union by Infinia and third parties such as data-centers and hosting providers which Infinia has entered into service and data processing agreements with. Our hosting providers are ISO 27001 certified.

5. HOW LONG WE RETAIN THE DATA

We retain the data we collect for 24 months, after which time we employ measures to delete it.

6. WHAT SECURITY MEASURES WE HAVE IN PLACE

We are committed to protect Infinia and users from unauthorized access to or unauthorized alteration, disclosure or destruction of the information we store and process on Infinia Advertising Platform.

In particular:

  • We encrypt many of our communications using SSL.
  • We review our information collection, storage and processing practices, including physical security measures, to guard against unauthorized access to systems.
  • We restrict access to personal information to Infinia employees, contractors and agents who need to know that information in order to process it for us, and who are subject to strict contractual confidentiality obligations and may be penalized or terminated if they fail to meet these obligations.

7. WHAT CHOICES WE OFFER FOR USERS TO OBJECT THE DATA COLLECTION

7.1 Opting Out Infinia’s Data Processing.

Our main purpose is to be clear about what information we collect, so that users can make informed choices about how it is used.

Users have the following options:

  1. a) They may voluntary accept or reject to provide their consent to the collection and processing of the Raw Data through Infinia SDKs installed on apps and mobile webs of Infinia’s partners. When downloading an app or visiting a mobile web of one of our partners, users are asked whether they consent to the collection of the data. If they refuse their consent, Infinia SDK does not collect any data and therefore such data is not used to generate the Aggregated Data and audience clusters for serving tailored advertising.

 

  1. b) Even though users have initially consented the collection of Raw Data through Infinia SDKs, they may easily withdraw such consent directly with Infinia. To do so, users may send an email to privacy@infiniamobile.com and provide the advertising ID of their mobile device for Infinia to remove all the Aggregated Data linked to that advertising ID and to stop receiving tailored advertising from Infinia. Please remember that the Raw Data and the Aggregated Data are anonymous and therefore Infinia does not know who the user of the device is.

Users may obtain the advertising ID of the mobile device as follows:

  • iOS

User must download the app “MyIDFA”, which shows the advertising ID and allows to copy it to iOS clipboard and then copy it in the mail address to privacy@infiniamobile.com. Please follow these steps:

    • Download “MyIDFA” available in the AppStore. This app supports iOS 8.0 and superior versions and is compatible with iPhone, iPad and iPos touch. You can access this app through this link: https://appsto.re/es/dJRJbb.i
    • Open the app “MyIDFA” once downloaded. The IDFA (which equals to the advertising ID) will appear on screen, click the button “Copy to clipboard” to save the number on iOS clipboard.
    • Open the email tool you use in your mobile device and create a new email. In the email reference please copy the content saved on the clipboard. In the email recipient please write privacy@infiniamobile.com.

The sender’s email address will only be kept and used by Infinia for identifying the advertising ID within Infinia Advertising Platform and delete all the Raw Data and Aggregated Data associated to that advertising ID. Likewise, the user will stop receiving personalized advertisements from Infinia.

The user will have to follow this process each time the advertising ID is reset.

  • Android

User must download the app “Infinia Opt – Out”, which shows the advertising ID, send it to the mail address to privacy@infiniamobile.com. Please follow these steps:

    • Download “Infinia Opt – Out” available in PlayStore. This app supports Android 4.0.3 and superior versions and is compatible with every device. You can access this app through this link: https://play.google.com/store/apps/details?id=com.infinia.optout
    • Open the app ” Infinia Opt – Out” once downloaded. Your Google Advertiser ID will appear on screen. You can share this code through e-mail with Infinia tapping on “Cancel the subscription”.

You can also share the Advertiser ID viewer creating a new email. In the email recipient please write privacy@infiniamobile.com

The sender’s email address will only be kept and used by Infinia for identifying the advertising ID within Infinia Advertising Platform and delete all the Raw Data and Aggregated Data associated to that advertising ID. Likewise, the user will stop receiving personalized advertisements from Infinia.

The user will have to follow this process each time the advertising ID is reset.

7.2 Opting Out in Mobile Applications and Resetting Advertiser ID.

User’s mobile device may provide a setting that allows user to opt out of having the data used for certain advertising activities (“Limit Ad Tracking” on iOS, and “Opt out of Interest-Based Ads” on Android) and reset the Advertiser ID.

Users can easily reset their device identifier or opt-out from advertising targeted use by following these instructions:

To adjust settings on your mobile device, please visit:

iOS opt out from advertising targeted:

Settings > Privacy > Advertising > Limit Ad Tracking.

iOS reset Advertiser ID:

Settings > Privacy > Advertising > Reset your advertising ID.

Android opt out from advertising targeted:

Settings > Google > Ads > Opt out of interest-based ads.

Android reset Advertiser ID:

Settings > Google > Ads > Reset advertising identifier.

8. DATA SUBJECT RIGHTS UNDER THE GDPR

The General Data Protection Regulation (GDPR) provides the following rights for individuals:

  • The right to be informed
  • The right of access
  • The right to rectification
  • The right to erasure
  • The right to restrict processing
  • The right to data portability
  • The right to object
  • Rights in relation to automated decision making and profiling.

The user has also the right to lodge a complaint with a supervisory authority.

9. INFORMATION RELATING TO CHILDREN

Infinia collects data from individuals who are 13 years of age and older. Infinia does not knowingly collect personal identifiable information from anyone under the age of 13 on its website or via its advertising technology. If Infinia were made aware that it had received data from someone under 13, Infinia would use reasonable efforts to remove that information from its records.

10. HOW TO CONTACT OUR DATA PROTECTION OFFICER

For any queries, claims or further information, please contact Infinia’s Data Protection Officer.

Contact

Data Protection Officer – Lorena Rivera Novillo
Phone: +34 667 26 14 68.
Address: Avda. de la Industria, 6, planta 2 oficina 6B, 28108 Alcobendas, Madrid.
E-mail: privacy@infiniamobile.com