In 2020, the Black Friday days will be diluted in the prominence of the pandemic: discounts from the end of October, general noise of offers, Prime Day adaptations and sales in the main marketplaces to extend the period of incentive purchases for offers.
There have been changes observed in the consumer interests of users, probably motivated by discounts actions suchs as Black Friday or the Christmas campaign.
- Infinia has carried out a keyword study during the month of October, to measure how many times users search for a topic related to Black Friday.
- In this study, there are also 4 audience clusters for Black Friday, with the aim of knowing the user, essential to design your strategy: knowing who they are, how they behave, where they spend their time or what is the best way to reach them, are some of the identifiers that will make your Black Friday campaign a real success.
- Thanks to Infinia's ability to know the advertising profile of each user, you'll find the best advertising formats for Black Friday, with the aim of optimizing campaing ratios.