REPORT COVID-19: THE IMPACT ON ONLINE CONSUMPTION

OUR TECHNOLOGY

THE BEST DATA, THE BEST DECISIONS

A PLATFORM THAT PROVIDES INSIGHTS THAT MAKE A DIFFERENCE

With the Global 1st Party DATA of over 300MM mobile users, our DMP provides the most granular insights of both the physical and digital in the market.

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WHAT OUR TECHNOLOGY CAN DO FOR YOU

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MICRO - SEGMENTATION:
With an infinite number of data points received from Geolocation and Mobile Data Analysis our DMP allows for the creation of the most unique and ad hoc audiences
ACTIVATION
Once audiences are created via our DMP, our DSP uses unique data to impact them with the most efficient and high result generating strategies. Be it through Private Market Place deals or in Open our technology can activate multidevice campaigns ( Desktop, Tablet, Smart TV, Digital Signage)
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REPORTING
Due to continuous observation of the physical and digital reality of each user, user traceability along ALL ADVERTISING CHANNELS and pre impact and post impact user behavior, our platform provides quantitative and qualitative analysis of users, campaign results and attribution modeling

FIGURES

EXTRATION
WE EXTRACT AND ANALYZE OVER 160 TERABYTES OF DATA EVERYDAY
KNOWLEDGE
WE KNOW OVER 250 MILLION PEOPLE IN DETAIL
ANALYSIS
WE ANALYZE 1.500 MILLION URL’S PER DAY
QUERY
AVERAGE CONSULTATION TIME OF A CLUSTER LESS THAN AN HOUR
LOCATION
WE IDENTIFY 15.000 BILLIONS OF LOCATIONS DAILY
CALCULATION
HOURS OF CALCULATION EVERYDAY IN SERVERS

AWARDS

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AWS
PREFERENTIAL PARTNERS
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AWARD
PERFORMANCE INITIATIVE AWARD, FORO PROGRAMÁTICA

DATA SOURCES

HOW IT WORKS
We rely on First Party DATA, obtained from different resources and algorithmic rules, through the implementation of our technology in the Publishers.
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OBTAINED DATA

SOCIO-DEMOGRAPHIC PROFILE
GENDER, AGE, SOCIO-ECONOMIC LEVEL AND NATIONALITY.
BEHAVIOURAL PROFILE
HOME, WORK AND VITAL ZONE.
PSICOGRAPHIC PROFILE
SOCIAL ECHO, BROWSING, INTERESTS...
ADVERTISING PROFILE
USERS BEHAVIOUR AS AGAINST ADVERTISING IMPACTS.