OUR TECHNOLOGY

WE KNOW YOUR AUDIENCE

A PLATFORM THAT PROVIDES KNOWLEDGE ABOUT YOUR AUDIENCE

First omnichannel audience platform, based on a mobile DMP for the advertising market that analyzes the users behaviour through their mobile devices. It implements its own technology to profile audiences and impact the right target.

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WHAT OUR TECHNOLOGY CAN DO FOR YOU

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SEGMENTATION
We have better knowledge of your audience. Our DMP provides insights of both the physical and digital user reality (omnichannel). With this information, we finally obtain a segmentation of a really interested audience.
ACTIVATION
Once we have these clusters done, thanks to our DMP segmentation, our DSP allows us to activate advertising campaigns and impact the audience. Our technology can impact the audience in two different ways:
Private Market Place: The advertising is impacted only in private environments (Brand Safety).
Open mode: We activate multidevice campaigns (Desktop, Tablet, Smart TV, Digital Signage).
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REPORTING
We provide user tracking. We not only know the user before the impact, but also afterwards. We know the audience in a digital and a physical way. In other words, if after the advertising impact, the user browses a word on the Internet related to the campaign, if the user visits your physical store or visits your competitors. Infinia answers the big question: What happens after the user impact. This is the qualitative part.

FIGURES

EXTRATION
WE EXTRACT AND ANALYZE OVER 160 TERABYTES OF DATA EVERYDAY
KNOWLEDGE
WE KNOW OVER 250 MILLION PEOPLE IN DETAIL
ANALYSIS
WE ANALYZE 1.500 MILLION URL’S PER DAY
QUERY
AVERAGE CONSULTATION TIME OF A CLUSTER LESS THAN AN HOUR
LOCATION
WE IDENTIFY 15.000 BILLIONS OF LOCATIONS DAILY
CALCULATION
HOURS OF CALCULATION EVERYDAY IN SERVERS

AWARDS

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AWS
PREFERENTIAL PARTNERS
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AWARD
PERFORMANCE INITIATIVE AWARD, FORO PROGRAMÁTICA

DATA SOURCES

HOW IT WORKS
We rely on First Party DATA, obtained from different resources and algorithmic rules, through the implementation of our technology in the Publishers.
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OBTAINED DATA

SOCIO-DEMOGRAPHIC PROFILE
GENDER, AGE, SOCIO-ECONOMIC LEVEL AND NATIONALITY.
BEHAVIOURAL PROFILE
HOME, WORK AND VITAL ZONE.
PSICOGRAPHIC PROFILE
SOCIAL ECHO, BROWSING, INTERESTS...
ADVERTISING PROFILE
USERS BEHAVIOUR AS AGAINST ADVERTISING IMPACTS.